Elated’s Mission Statement

Elated strives to end the exploitation of farmed animals
and help people live a joyful vegan life.

Elated’s Mission:


Elated’s founding philosophy is that consumers have the power to save the lives of animals through ethical decisions, right now, right here, in the mainstream community. We don’t have to move to a commune, or live in a vegan bubble. In fact, it is far more beneficial for animals, if we stay in touch with society and practice mainstream veganism. By ‘consumers’ we mean you and me. We create the demand for vegan products by purchasing them.


The driving concept behind all Elated’s actions is compassion towards animals and humans. We do not endorse violence towards property or other sentient beings. Violence and prejudice are the problems. Compassion and enlightenment are the solutions. Compassionate direct action engages in vegan education as the most effective and enduring way to save the lives of animals.

We also strive for the abolition of all animal suffering. No animal suffering is necessary. No animal suffering is acceptable. True compassion protects the rights of animals to life, freedom and bodily integrity absolutely. There are no compromises and no betrayal of their trust.

white kid jumping on haybale dreamstime_xs_40622407 Jixue Yang



We believe all animals are sentient beings who are self-aware and conscious of their lives as well as their presence in this world. We believe that animals have the right to be classified as moral persons and not as property.

Animals have the right to life, freedom and bodily integrity.
These rights are absolute.

All animal use results in the violation of these rights.

In accordance with this principle, we do not support incremental animal welfare reforms as they promote prescribed methods of confinement, mutilation, rape, kidnap and slaughter. Elated will not take part in any campaign that sanctions any such exploitation of animals. Instead, we strive for the abolition of animal ownership.

The Six Principles of the Abolitionist Approach to Animal Rights
— Prof Gary L Francione

  1. The abolitionist approach to animal rights maintains that all sentient beings, humans or nonhumans, have one right: the basic right not to be treated as the property of others.
  2. Our recognition of the one basic right means that we must abolish, and not merely regulate, institutionalized animal exploitation—because it assumes that animals are the property of humans.
  3. Just as we reject racism, sexism, ageism, and heterosexism, we reject speciesism. The species of a sentient being is no more reason to deny the protection of this basic right than race, sex, age, or sexual orientation is a reason to deny membership in the human moral community to other humans.
  4. We recognize that we will not abolish overnight the property status of nonhumans, but we will support only those campaigns and positions that explicitly promote the abolitionist agenda. We will not support positions that call for supposedly “improved” regulation of animal exploitation. We reject any campaign that promotes sexism, racism, heterosexism or other forms of discrimination against humans.
  5. We recognize that the most important step that any of us can take toward abolition is to adopt the vegan lifestyle and to educate others about veganism. Veganism is the principle of abolition applied to one’s personal life and the consumption of any meat, fowl, fish, or dairy product, or the wearing or use of animal products, is inconsistent with the abolitionist perspective.
  6. We recognize the principle of nonviolence as the guiding principle of the animal rights movement. Violence is the problem; it is not any part of the solution.

This mother loves her calf and will protect his life, however she has no defence against us. We have no right to take their lives to satisfy our palate pleasure. Photo © 123RF Shvadchak Vasyl


Elated’s definition of ‘ethical decisions‘ requires the moral baseline for any decision to be: the animals’ bodies and their lives are not ours to exploit. If you care about animals the least you can do is to not eat them, wear them or buy them.

It clarifies the issues, as you will no longer have to spend hours of your time and invest your emotional energy into weighing up the options. We ask that animals receive justice. Elated will support you in your transition to a vegan lifestyle, but we will never condone or promote the sale of an animal’s body parts. That action would constitute a betrayal of our acknowledgement of their right to personhood, and of their place in our moral community.

We put the animals first and seek to end their suffering. The important distinction between abolition and regulation is that we aim to reduce the number of animals who suffer, by abstaining from the consumption of meat, fish, dairy and eggs. We will not endorse the arbitrary distinction of less suffering being more acceptable than more suffering.

All suffering is suffering, and it is never justifiable to purposely inflict suffering on another living being.

We are Here to Help You Make a Difference

Please take the time to discover the difference between animal rights and animal welfare, the true meaning of ethical decisions, and how you can do something meaningful for animals. The animals are counting on you.

Find out how you can make a difference.

For more clarity on Elated’s ideology please visit the Glossary of Animal Rights Terms and Disclaimer of Use.



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