Welcome to Elated!

Elated invites you to choose a vegan lifestyle. We ask this first and foremost for the animals. Their lives and their bodies are not ours to use. This is about compassion, but it is also about justice. Being vegan is the single most important thing you can do to save our environment, free farm animals and heal your health. You may be surprised at how easy it is. You will also discover that being a joyful vegan, and an ethical vegan are one and the same thing.

Begin your journey towards being an
Elated means joyful. Find out how you can be an Elated Vegan today!


vegan
today!

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Are You Neglecting Your Dog?

Do you have a dog back home who is locked in a yard, or in a flat? Are you his one and only contact with the outside world? When you get to go out every day, he sits at home waiting for you. A great way for you to show your appreciation would be to take him out to see the world a little. Let him interact with other dogs and people, see other sights, smell other smells, get some exercise and have a sense of adventure on a daily basis.

Why Do You Own A Dog?

A dog is a living being. He is not an alarm system. He is not a security guard. He has needs, wants, desires and preferences. He has the ability to feel joy and fear, pleasure and pain. If an alarm system is what you need, then consider contacting a security company for an electrical installation with an armed response unit who will be far more efficient than any guard dog. In the long run it will also prove to be more cost-effective.

Humans have bred dogs for our own purposes: for companionship, for protection and for sport. We have bred dogs with the characteristics we desire in them. Primarily our reasons are narcissistic because we have bred dogs to love us unconditionally. Some people call this a symbiotic relationship, however, we gain all the benefit. We hold all the power and they are totally at our mercy. We say they are members of our family, when really they are classified as our property and the only rights they have are the ones we give them.

You not only hold your dog’s life in your hands: at any point in time you could abandon him at the SPCA, or have him put down. You also hold the quality of his life in your hands. Your dog is utterly dependent on you for all of his needs from the most basic bodily functions, to obtaining any pleasure in life. He relies on you to feed him, walk him, water him, house him, play with him and clean the yard. You are the only one who can give him these basic rights as well as any joy he ever hopes to experience in his life. This places dog owners in a position of immense power which the majority of owners abuse.

Until the domestication of dogs comes to an end, they are our prisoners. This is why the domestication of animals is abhorrent.

Is this your dog? Does he stay at home all day, alone in a dirty yard, desperate for someone to play with him? Please express your love for him by treating him like the precious living being who he is, and not a security system.

Your Dog’s Wellbeing Affects Your Neighbourhood

When your dog howls, cries and barks, pleading for your attention; it is not only your dog who is hurting. His desperate cries for help send a wave of sadness and misery throughout your entire neighbourhood. Every neighbour is filled with a sense of anger, hopelessness and despair. The children, mothers, fathers, teenagers, and everyone else who lives within a 4 block radius of your home will have to deal with the consequences of your neglect.

On the other hand, walking your dog is a great way of getting to know your neighbours. People are naturally drawn to animals and it follows that they will also be friendlier to you when you are accompanied by your dog. Everyone is touched in a positive way when they meet a happy dog.

Let Him Be A Dog

Allow him the dignity of being a dog in as many areas of his life as you can. Here are a few guidelines on how to take care of your dog:

  • Take him for a walk or run every morning.
  • Feed him every night.
  • Make sure he has access to water all day. Put his water bucket in a tyre if he tends to knock it over.
  • Make sure he has shelter from the wind, rain and sun with a comfortable place to sleep.
  • Give him a chance to socialise with other dogs.
  • Allow him to interact with other people.
  • Give him toys to play with and chew on.
  • Keep his living area clean.

 

Adopt Your Next Dog, Don’t Buy

Are you thinking of getting a dog? Please do not buy or breed another animal while thousands die in shelters every week. Please consider adopting your next companion animal from a shelter. You will be rewarded with years of affection and unconditional love.

If you care about your dog, then have you considered how all animals are the same? They are all sentient. They all have personalities and the ability to feel. If you care about animals, then the very least you can do is to not eat them, wear them or use them.

Feel free to contact us for more information on how you can be vegan.

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Elated’s Wishlist

Would you like to help Elated with our vegan education? Please take a moment to look at our wishlist, and decide whether you want to become a part of our mission to raise awareness for farm animals and promote a compassionate vegan lifestyle.

Making Vegan Education Count

The animals desperately need your help and the best way to do this is to funnel all of your time, energy and money into vegan education. Elated’s mission is dedicated to saving the lives of animals by asking people to go vegan. The information table raises awareness for the lives of farm animals by distributing free pamphlets at shopping malls where the message can reach the people who really matter: people like you, who care about animals, are trying to do the right thing by being ethical consumers and are open to a way of living that is life affirming, healthy for you, beneficial for the environment and liberates animals from farms.

Elated’s Wishlist

Click here to contact us today. Thank you for caring about animals!Elated is a privately funded endeavour, our resources are severely limited and your help will be much appreciated. Please consider donating specific items that will directly help us save animals.

  1. Printer — Elated’s information table is currently on hold as our printer is broken. Please consider sponsoring a new printer, loaning us a second printer, or sponsoring professional printing of specific pamphlets.
  2. Paper and Ink — Please consider sponsoring the ink and paper required to print pamphlets to be distributed weekly.
  3. Subscriptions and Research Reports — When researching new posts and resources, we are often blocked from vital reports and articles which require payment. If you are willing to please help with subscriptions, or purchase specific research reports, your help will be much appreciated.

 

Acknowledging an animal’s right to life, not only saves animals, it helps people by giving you peace of mind and abundant health. It is an honour for Elated to be part of your journey. Together we make the world a better place!

If you would like to help us with any of these items, then please let us know.

 

Please help Elated fulfil our wishlist. You can become a part of our mission to raise awareness for farm animals and promote a compassionate, vegan lifestyle.

 

Would you like to know more about being vegan? Feel free to contact us
for more information, support or advice.

Thank you for caring about animals, the planet and your health!

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Give Up Red Meat Without Trading Animals’ Lives

Have you decided to give up ‘red meat’? If you are simply replacing ‘red meat’ with chicken, fish, eggs or dairy, you could end up causing more suffering for animals than before. If you consider yourself to be a compassionate person, then please take a moment to see how you can make your food choices count for animals.

Replacing 1 Cow with 217 Chickens

If you switch from ‘red meat’ to chickens you will be responsible for the death of more than 217 other sentient beings. That means more individuals will be subjected to breeding, confinement, mutilation and slaughter.

1 Cow at 356 kg
÷  1 Chicken at 1.64 kg
                                                                         
=  the lives of 217 Chickens
                                                                         

Chickens are sentient beings just like any other animal. Every chicken is terrified on the kill floor. Hens and roosters exhibit tremendous joy at the hatching of their chicks. Hens are capable of forming strong bonds with their family as well as their human guardians. The life of each chicken is valuable.

Hens love being mothers and can be real 'mother hens' when it comes to looking after their chicks. The lives of their chicks matter to them. Their eggs are not ours to use.

 

Replacing 1 Cow With 112 Fish

Perhaps you have decided that fish are cold blooded creatures and are less worthy of your consideration? The most popular fish consumed is Albacore Tuna. If you decide to give up ‘red meat’ for tuna you will be killing more than 112 other living beings; literally ripping them from the ocean to suffocate, be eviscerated or frozen alive.

1 Cow at 356 kg
÷ 1 Albacore Tuna at 3.19 kg
                                                                         
= the lives of 112 Albacore Tuna
                                                                         

Fish are sentient beings. They have a nervous system and their bodies release neurotransmitters similar to human endorphins. They are physically designed to experience emotional and physical suffering and/or joy. Their lives matter to them, they need to matter to us.

Fish are sentient beings. They have a nervous system and their bodies release neurotransmitters similar to human endorphins. They are physically designed to experience emotional and physical suffering and/or joy. Their lives matter to them, they need to matter to us.

Replacing 1 Cow With 97 Egg Laying Chickens

The egg laying industry is renowned for unthinkable cruelty and provokes a gamut of welfare campaigns. Yet even people who are repulsed by the idea of eating animal flesh will think nothing of consuming eggs. The sad truth is that this action will result in the death of over 97 more animals than before.

1 Cow at 356 kg = 1,149,880 calories = the 15,539 eggs
÷ (1 Egg Laying Hen at 320 eggs + 1 Male Chick at 0 eggs) ÷ 2
                                                                        
= the lives of 97 Egg Laying Chickens
                                                                        

To the hens, their eggs are their offspring. Whether the eggs are fertilised or not, their overriding desire is to sit on their nests and witness the miracle of their chicks being hatched. The eggs belong to the hens, not to us.

Replacing Teenagers With Mothers and Their Infants

All eggs and dairy products come from grieving mothers who themselves are ultimately slaughtered. Cows’ and hens’ reproductive organs and processes are violated repeatedly. Their recurring instinctual drive and emotional yearning to be mothers, is consistently frustrated and mercilessly exploited. All their calves, and all their potential chicks are stolen.

When you choose to replace ‘red meat’ with eggs and dairy products, you are compounding the suffering of these mothers because they live far longer than animals bred only for their flesh.

  • The tortuous life of an egg laying hen endures for an agonising 12 months of unnaturally maximised egg production. Broiler chickens reach slaughter weight in only 6-8 weeks.
  • Dairy cows are kept alive for 6-14 years. Their existence is a nightmarish annual cycle of being pregnant for 9 months, lactating during their pregnancy, giving birth, having their calf removed, continuing to be milked while grieving for their lost calf, and then being forcibly impregnated all over again. Beef cattle reach slaughter weight as early as 6-18 months.

 

Cows care for their calves just like any other warm blooded mammal. The lives of their calves matter to them. Each time you consume dairy you are tearing a family apart.

How You Can Save Over 400 Animals Every Year

Omnivores directly consume about 85 animals a year. However, the number of animal deaths omnivores are responsible for is exponentially larger when you consider the trillion tons of sea creatures who die as bycatch; the downed animals who couldn’t walk onto the kill floor; and the billions of other animals who suffered to death in the agricultural industry. Taking these figures into account, a vegetarian saves on average 406 animals every year. Imagine if you included the millions of male egg-laying chickens who, because they will never lay eggs, are killed after hatching. Consider also the bob calves who are shot at birth due to being a byproduct of the dairy industry. Thus as a vegan you will save even more lives.

When one person is applauded as a hero for saving a dog from drowning, shouldn’t saving over 400 animals every year be seen as a remarkable achievement? If you live another 40 years as a vegan you will save over 16,200 animals. Now that is a reason to celebrate!

How many animals will you save if you live to be 80 years old?

406 animals saved x (number of years you have been vegan until today)
+ 406 animals saved x (number of years until you are 80 years old)
                                                                        

= (total number of animals you will save in your lifetime)
                                                                        

 

This young calf is tagged for death. Please save the life of other calves like him by going vegan. They have a right to life. Photo credit: Melissa Marie Swarts.

Replacing ‘Red Meat’ and Saving 1 Cow

Yes, it is a good idea to start saving animals right away by giving up ‘red meat’ completely and, as you can see now, not by replacing it with chicken, fish, eggs or dairy products, but with delicious vegan meals. However, you have no time to lose. If you simply replace your current ‘red meat’ consumption with 34 Vegan Days a year, it will take you 15 years to save 1 cow.

1 Cow at 356 kg = 1,149,880 calories
÷ Average consumption of ‘Beef’ per annum (23.6 kg x 3,230 calories)
÷ average calories consumed per day at 2,250
                                                                         
= 34 Vegan Days a year  x  15 Years
                                                                         

Yes, when the life of even one sentient being is valuable, then that gesture is a start. However, to make a real difference you need to start today, by replacing your ‘red meat’ with at least 1 Vegan Day a week. Here are some tips on how you can transition to being vegan at your own pace. You will also start feeling so much healthier right away!

Feel free to contact us if you need further information, or are looking for support and advice on a vegan lifestyle.

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Sources:
Counting Animals ‘How many animals does a vegetarian save?’
Food and Agriculture Organisation of the UN ‘Meat, Fat and Other Edible Carcass Parts’
Iowa State Education ‘Home Production of Broiler Chickens’
Food and Agriculture Organisation of the United Nations ‘Fish Canning and Processing’
American Fisheries Research Foundation ‘Lipid Content in Troll-Caught Albacore Tuna’
SPCA ‘Fast Facts About Eggs and Egg-Laying Hens’
The Poultry Site ‘Most Male Chicks Culled’
USDA, National Agricultural Statistics Service
Earth Policy Institute ‘Data Highlights: Meat Consumption’
- NPR ‘A Nation Of Meat Eaters: See How It All Adds Up’

Note: the terms ‘red meat’ and ‘beef’ have been placed in quotation marks to show that these are unacceptable, derogatory terms which reduce sentient cattle to resources and facilitate the trading and consumption of their body parts. In the interests of simplicity the usage of the term ‘cow’ in this post is not necessarily gender specific, but rather refers to the singular of cattle.

 

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Choosing to Swallow the Happy Farm Blue Pill

“You take the Blue Pill – the story ends, you wake up in your bed and believe whatever you want to believe.
You take the Red Pill – you stay in Wonderland and I show you how deep the rabbit-hole goes.”
— Morpheus to Neo in ‘The Matrix’.

Happy Animal Farms

Do you have an image in your mind of a kind farmer caring for his flock? Perhaps as a youngster you saw lambs or calves frolicking in green fields. There is something soothing about seeing a herd of cows peacefully grazing in a sunny meadow. We can’t help but smile when we see a mother hen trying to control her recently hatched chicks as they explore their new world.

Are you interested in introducing compassion into your life, but will not give up your belief that animals are happy to be farmed? You are more than welcome to explore Elated. You will find mealplans, health advice and recipes galore; you are even invited to transition towards a vegan diet without ever once being confronted with the truth behind animal farming. We will honour your choice and offer you a safe space to re-connect with your inner value systems in your own time.

However, choosing the Blue Pill may be costing you more than you are willing to pay. Think carefully about the implications before making your choice.

Spot Loggins was rescued and now lives happily at The Farm Animal Sanctuary.

Choosing The Blue Pill

We have an uncanny ability to compartmentalise our value systems and memories. This is a coping mechanism we use to reduce cognitive dissonance. Here follows a practical example.

At some stage in our life, a seed of doubt is sown as our logical mind perceives it is impossible to raise the sheer volume of animals who are slaughtered every day, on the happy farms we have visualised. In the instant we become aware that animals are sentient and feel pain or joy, we immediately feel responsible for their suffering and question our right to eat them.

We perceive an inconsistency between our beliefs, feelings and behaviour. As we are happiest when we are morally consistent, this knowledge causes us anxiety and distress. We are faced with a dilemma, in order to resolve this cognitive dissonance we need to change one or more of the these elements:

  1. our belief that it is wrong to eat animals,
  2. our feelings of respect and compassion towards animals,
  3. or our behaviour of eating animals.

 

The behaviour of eating animals is the most difficult element to change, particularly because society has an already entrenched paradigm where animals are legally classified as objects, property and resources. Therefore, yes it seems to be easier for us to change our beliefs and feelings to make us feel more comfortable about eating farmed animals, while still loving our pets.
But at what cost to ourselves?

How Much The Blue Pill Will Cost You

We set about compartmentalising the value systems we apply to farm animals and keep them separate from those we apply to domesticated animals. The required repression of our internal debate carries an emotional toll. Every instance where we question our actions and deny our own desire for moral consistency, will stack up until they reach a tipping point. Our refusal to acknowledge the truth, that we already know, will one day be overpowered by a flood of realisations, resulting in a tsunami of guilt.

Have you ever noticed how quick off the mark we are at defending ourselves when we know we have chosen an indefensible position? A large amount of our emotional energy is diverted to strengthening our resolve to be inflexible on the issues we feel most conflicted over. This effectively crushes our spontaneous social interaction and forces us to continuously second guess ourselves.

Have you ever told a small white lie that started to spiral out of control and became more complicated the longer you tried to keep it alive? With cognitive dissonance we are telling ourselves the lie and it takes energy to enforce a strict policy of avoiding any discussion or thought process that would threaten the paradigm we have chosen to be aligned with. As food plays a role in almost every activity in our daily lives this would happen often, and we would need to be on constant alert.

Early warning signs that you are repressing feelings of guilt include mood swings, low self-esteem, exhaustion, being hyper-critical of others, defensive and aggressive behaviour, paranoia, self sabotaging and self-defeating actions and according to Freud slips-of-the-tongue and physical accidents almost always point to suppressed guilt breaking free from self-imposed constraints.

The ultimate betrayal: sheep being transported to the slaughter house.

Choosing What is Best For You

Facing the truth and acknowledging your own culpability in the suffering of animals might cause you a little discomfort now, but in the long run, avoiding it could cause bigger problems that manifest as neurosis and aggressive behaviour. As Carl Jung said, ‘Neurosis is always a substitute for legitimate suffering’. What suffering is more legitimate than acknowledging our own responsibility for causing suffering in others?

Imagine what a relief it would be to just let it go: simply stop struggling to keep your carefully constructed worldview intact. Vegan education is not only about saving animals; it is also about liberating people from the web of deceit and lies they have become enmeshed in. There is a certain serenity that follows acceptance. Making a conscious decision to remove ourselves from the cycle of violence and be part of the solution is a life-affirming experience.

At the end of the day, what is best for you is also best for the animals.
Why delay the inevitable? Choose the Red Pill.

Make Your Choice Now

Elated offers you the truth
Do you want to know?

 

Take the Blue Pill if You Want to Believe in Happy Farms.Take the Red Pill and You Will Discover the True Lives of Farm Animals.

 

 

 

 

 

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Making A Wish For Mainstream Non-Dairy Milk

Did you know you can make tasty, healthy milk from oats, rice, almonds, hazelnuts, seeds, legumes, coconut, soya and even hemp? You can even buy a few of these options from your local supermarket. However, many people still believe that being vegan means you have to give up milk. This is not the only misconception people have about the availability of vegan substitutes, which is why Elated promotes mainstream veganism.

Mainstream Veganism

Imagine the impact it would have, if powerful, viable companies focussed their extensive distribution channels, warehousing facilities and advertising budgets on manufacturing and marketing plant-based milks. Danone Ultra Mel (diary custard) is currently running a competition “Wish Upon a Smile” where they promise to make your wishes come true.

This is our wish …

… that mainstream dairy suppliers (including Danone) produce, market and distribute plant-based milks, desserts and other substitutes for all of their current dairy product ranges.

These goods would at this stage only be vegan by accident. First prize will always be to purchase truly vegan products from companies that are exclusively vegan managed, run and owned. However, to insist that unless you do so you are not an ethical vegan, is simply out of touch with the world we live in. We need to look at the bigger picture here and remember the aim of being vegan. Is it to be pure, 100% vegan idols? No. It is to liberate animals from the nightmare of animal agriculture, save the planet and heal our health.

It is estimated that only 1% of the world’s population is vegan. This group is largely made up of strong-willed individuals who are willing to venture off the beaten path to explore health shops and organic markets for more product options. Yes, being vegan is easy, but it takes a certain personality type to be at the forefront of a new movement.

If we genuinely want the other 99% of the population to become vegan, then we need to make veganism easily accessible to the masses and transform the vegan movement from a fringe culture into a mainstream trend. This requires getting vegan products into as many retail outlets as possible, at the most competitive rates, and manufactured by reputable companies that have invested millions in their brand loyalty campaigns so that their goods will appeal to the general public.

Winning Market Share

The prevalent tendency in the animal movement is to blame the multinational corporations for the exploitation of animals. Yet, they are not the enemy. They do not wake up in the morning planning to torture and murder innocent victims. They are simply focused on turnover and profit margins. When we buy their non-dairy brands we are rewarding the plant-based brand division of that company for producing a vegan-friendly product, and helping it gain market share within its own company.

To cite an example, the powerful US dairy producer Dean Foods’ non-dairy ranges are gradually stealing market share from their own dairy offerings. Between 2011 and 2012 their net sales from dairy products fell from $13.0 bn to $11.5 bn. While their plant-based offerings increased from $0.84 bn to $0.88 bn and the percentage of total net sales rose from 6.5% to 7.7%.*

From their perspective they are investing in their WhiteWave business unit, the producer of Alpro and Silk, which they feel has higher profit margins and faster growth prospects than their Fresh Dairy Direct business unit. However, they are also, albeit inadvertently, making veganism more attainable to the general public.

Inter-brand, light-hearted rivalry is apparent on the Silk PureAlmond milk box which proudly displays the message “Dairy milk is getting jealous” and extols the virtues of almond milk having 50% more calcium than dairy milk, while being free from cholesterol and fat.

Inter-brand light-hearted rivalry is apparent on the Silk PureAlmond milk box which proudly displays the message 'Dairy milk is getting jealous' and extols the virtues of almond milk having 50% more calcium than dairy milk, while being free from cholesterol and fat.

Over time as people move towards a more ethical way of life, the sales of non-dairy alternatives will increase and the sales of dairy products will decrease. The dairy industry will naturally begin to diversify and move towards producing plant-based options. They will follow the money.

So, come on South Africa, let’s start a groundswell of demand for vegan-friendly dairy substitutes. Let’s ensure they become easily obtainable for everyone.

A Vegan World First

Many of us want to change the world and heal all of its ills at once. The best place to start is by helping the world go vegan. So many of our current problems of greed, violence and hatred will be solved if the majority of the population lived vegan lifestyles. Veganism is the most important and effective step we can ever take towards a non-violent, peaceful way of living.

You don’t have to grow dreads, become an anarchist and live on a vegan commune to be vegan. It is absolutely possible to be vegan right here, right now, in your everyday life in the midst of mainstream society.

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Animal Testing is Not Good Science

We have all seen images of horrific animal tests. These images are in all likelihood seared into our memories forever. It is difficult for us to believe that these grotesque examples of humanity’s inhumanity are still consistently being re-enacted for virtually every product available. Everything from medication to cosmetics and foodstuffs is still being tested on animals regularly.

The Nature of Animal Testing

Dr. Gerhard Zbinden, one of the world’s leading toxicologists, once described a standard in vivo test as little more than “a ritual mass execution of animals.”

Animals are used in repeat toxicity testing in a variety of ways, which include oral, dermal, and inhalation. There are no survivors. All the ‘test subjects’ are killed at the end of the test phase so that the researchers can examine their organs to measure the effects of the toxin.

Results from animal research come at a terrible price to the laboratory animals. The animals suffer immense physical, psychological and emotional deprivation, suffering and pain. They are mutilated without anaesthetics as this could alter the test results. Unlike the potential human patient, they are healthy to begin with. They are intentionally injured and diseases are artificially induced. They are subjected to sensory deprivation, caustic burns, food and water deprivation, extremes of temperature, long and painful deaths and conscious dissections. In fact the heinous nature and variety of ways that animals are tested on would be far beyond your ability to imagine.

Animal Testing is Not Good Science

Animal testing is based on a 150 year old scientific premise by Claude Bernard that stated “The similarities between animals and people are more important than the differences”. Whereas today we know the differences are more important, thus rendering the millions of animal experiments undertaken irrelevant to human health.

Animals are biologically and genetically different from us. Each species has its own unique DNA repair mechanism, toxin metabolism and drug absorption rate. The results obtained with animal subjects cannot be extrapolated to humans and are often misleading. Penicillin is toxic to guinea pigs yet it has saved numerous human lives. Paracetamol is fatal to cats, but is gentle enough for children. Morphine produces an excited state in cats, yet it sedates humans. Aspirin is used by humans on a regular basis, but causes allergic reactions in animals.

On the other hand, good science needs to target the specific species to which the results will be applied. The conclusions should be based on indisputable evidence of how the same treatment would affect a human subject and not be based upon a stretch of the imagination. Most systematic reviews show disparate results between human and animal research.

The FDA reports that 92% of drugs approved for human trials are never approved for human use. There have been a number of drugs that failed diabolically after being tested safely on animals. These include Thalidomide, which resulted in tragic birth defects in thousands of children. Vioxx killed about 140,000 people after successful tests on six species of animals. Eraldin has yet to fail a test on animals, but adversely affected thousands of people. Opren was passed after seven years of animal trials, yet killed 76 people and made another 3,500 people seriously ill.

“During the past fifty years scientists experimenting with thousands of animals have found 700 ways of causing cancer.
But they had not discovered one way of curing the disease.”
— Dr J F Brailsford, 1956

Rats are sentient beings. They are affectionate. They exhibit temporal and numerical intelligence, with the ability to think outside the box. 85% Of laboratory animals are rats and mice. The testing they are being subjected to is abhorrent and must end.

‘They are vulnerable. And we exploit them.’ Farmed Animal Friends

Human Based Research

Numerous ethical organisations are dedicated to researching alternatives to animal testing and great strides have been made in this direction.

Human Cell and Tissue Cultures (in vitro) allow scientists to study a smaller number of components and have been highly successful in understanding the blood-brain barrier.
Computer Modelling creates disease and treatment models using human research data. By applying mathematical models, the programs are able to simulate the entire human organism and its response to possible treatments.
Lab-on-a-Chip Technology introduces human cells into a representation of a connected living organism and can simulate the physiological response of entire organs and organ systems.
Autopsies and Post-Mortem Studies are useful for researchers when they are granted access to the patient’s detailed medical history.
Epidemiological Studies and Clinical Trials collect data over years of naturally occurring disease in human volunteers, thus taking into account the causes, treatment and prevention of these illnesses.

Putting Animal Testing Into Perspective

The sheer horror of vivisection may seem overwhelming, but there is something you can do: you can choose cruelty-free products.

Think about this:
- 115 million laboratory animals are used in animal tests every year, while
- 150 million farm animals are slaughtered every day for human consumption.
- the majority of diseases studied today, for example cancer, diabetes, stroke and heart attacks, are incurred by the consumption of animal products.

If you care about the suffering of animals, then you need to be vegan. It is the most effective lifestyle choice you can make to end the suffering of millions of animals. Please contact us if you need further information.

 

* In vivo (Latin for ‘within the living’) in a whole, living organism, human or non-human animal.
* In vitro (Latin for ‘within the glass’) in a test tube, petri dish or lab-on-a-chip.

 

Sources and Useful Links:
Dr Hadwen Trust 
- Physicians Committee for Responsible Medicine
- Beauty Without Cruelty South Africa
- ‘Good Science Versus Bad Science’ – Dr Andre Menache
- Johns Hopkins University Center for Alternatives to Animal Testing (CAAT)
- Fund for the Replacement of Animals in Medical Experiments (FRAME)

- New England Anti-Vivisection Society (NEAVS)
- In Vitro Testing Industrial Platform (IVTIP)
- Leaping Bunny: The Coalition for Consumer Information on Cosmetics (CCIC)

Disclaimer – The above websites are organisations that promote research into alternatives to animal testing. Elated is dedicated to the abolition of all animal testing and on that matter we agree. However, we do not necessarily endorse or agree with all of their campaigns and policies. In fact we are opposed to their actions when they promote welfare reforms, single issue campaigns and violent direct action. Elated believes that educating people about ethical veganism is the only effective strategy to counter all animal use including animal testing.

 

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Sign This Petition: I Am Vegan For Life!

The aim of this campaign is to show vegan solidarity. On World Vegan Day we will publish the petition letter and ask the public to go vegan too. Together, we can achieve something very meaningful for animals! However, we will need your help to reach our goal of 10,000 signatures. Please sign and share.

elated_index_collage

To: People of the World

When over 150 million farm animals are being killed every day for human consumption, we cannot let another day go by without doing something about it. We invite you to choose a vegan lifestyle. We ask this first and foremost for the animals. Their lives and their bodies are not ours to use. This is about compassion, but it is also about justice. Being vegan is the single most important thing you can do to save our environment, free farm animals and heal your health. You may be surprised at how easy it is. You will also discover that being a joyful vegan, and an ethical vegan are one and the same thing.

If you are not already vegan, please consider being vegan. We have absolutely no nutritional need for animal products, we can get all of our nutrients from plants. Being vegan is easy, joyful, life-affirming, healthy and the best decision you will ever make. Please sign this Petition today ‘I am Vegan For Life!’ as a symbol of your commitment to non-violence.

Thank you!

Sincerely,
Elated

Would you like to help us make this campaign a success for veganism and animals? If you do agree, then please sign and share.

Visit Change.org to sign this Petition today and together we can send a powerful message for animals on 1 November - World Vegan Day! Sign this Petition today and together we can
send a powerful message for animals on
1 November – World Vegan Day!

 

Messages of Support From Noteworthy Vegans

“Finally! Someone has created a real Animal Rights petition! This petition to be vegan for life is the only petition that makes any sense at all when it comes to animal rights, and is so far the only real animal rights petition I have seen, and it is the first petition involving nonhuman animals that I have signed since I became an abolitionist vegan. So I am very grateful to Elated for creating this petition and I hope many people sign it and promote it to help others realise that this is the best way, the only way, to help all animals. Thank you! Please sign!”
Elizabeth Collins — NZ Vegan

“This is the most effective positive action anyone can take in our world today, both undercutting the violence, and promoting peace, kindness, health, and sustainability.”
Will Tuttle — The World Peace Diet

“Finally, the one petition that would obviate the need for all others!”
Barbara DeGrande — Veganacious

“I am vegan for the life of other animals, because just like us, they are sentient beings who value their lives and deserve to live free from harm. Let’s stop thinking of them as “things” for us to use and start seeing them as the beautiful individuals they are. Let’s stop participating in violence towards them – we have no need, and no good reason, to. Let’s work together to create positive, peaceful change in the world – for all animals, both human and non. I am Vegan for Life. Are you?”
Emmy James — Peaceful Abolitionist

“I have been an unwavering vegan for 34 years – I could never demand and participate in the violent assault, objectification, enslavement, and oppression of other animals, and I feel good about myself because of that. Living vegan has uplifted my life in all ways.”
Butterflies Katz — Veganism: A Truth Whose Time Has Come

“I am vegan because I believe in a universal right to life and opportunity for all beings, and I don’t think humans should exploit their position of power to favour themselves. I am not willing to cause suffering to others merely to satisfy my own selfish tastes.”
Sheldon Hey — VeganSA

“Being vegan is the first and most profound step an individual can take towards ending nonhuman enslavement. This petition will be a monument for the vegan movement, please help build it.”
Stevie and Luc — Team Earthling

“People often think that veganism is a diet but it is way, way, more than that. It is a philosophy about human-nonhuman relations. It is a rethinking of our interactions with other animals, each other, and with the planet on which we live.”
Roger Yates — On Human Nonhuman Relations

“I’m always proud to support Vegans promoting Veganism, its such an important message for the animals!”
Jordan Wyatt — Coexisting with Nonhuman Animals

 

Visit Change.org to sign this Petition today and together we can send a powerful message for animals on 1 November - World Vegan Day! Sign this Petition today and together we can
send a powerful message for animals on
1 November – World Vegan Day!

 

Do you have any questions about a vegan lifestyle? You are welcome to contact us. We look forward to hearing from you!

 

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What To Do When Your Easter Bunny Grows Up?

As the Easter weekend approaches many excited kids are dreaming of receiving live Easter Bunnies. Are you one of the animal lovers who can’t wait to give the joy of animal companionship to someone special? Perhaps you have found the perfect bunny already. Please think carefully before giving him away. Here are a few reasons why it is never a good idea to give someone a rabbit as a gift.

  1. He will grow up and lose his ‘cute’ factor
    As rabbits grow older, they develop strongly independent characters and are not as pliable as when they were young. Use this litmus test: would you be able to give this person a fully grown rabbit?
  2. Rabbits are high maintenance companions
    The entire family will need to bunny-proof their home. Rabbits love chewing and nothing escapes them: electrical cord, shoes, curtains, duvets, books, pot plants, door mats and even your TV remote. Rabbits are natural grazers, so the family will need to take responsibility for keeping these items out of his reach, not expect the rabbit to control his own instinctual drives as it is not something he can unlearn.
  3. They are not always as cuddly as they appear
    Rabbits are prey animals. Being grabbed and clutched to your chest signifies being captured by a predator and they will often panic and struggle leaving bad scratches behind. Being picked up is something they never like, even if they learn to comply.
  4. How can you buy someone for someone else?
    We would never choose a roommate for our friend, so why do we think that just by choosing a rabbit who is cute and the right colour will automatically mean they get along? They need to meet each other.
  5. Taking care of an animal is a lifelong commitment
    Rabbits are sentient beings with needs, wants, likes, dislikes, character traits and idiosyncrasies. Can you in good conscience make a decision on someone else’s behalf to take responsibility for another living being’s needs for the rest of his life?
  6. Living in a cage, is not a life worth living
    Rabbits can easily be house trained to use a cat litter box. They will come when called and cuddle with you just like any of your other companion animals. They are very active and love nothing more than to race laps around the house. They need to be free to move between the outdoors and sheltered areas. They are also exceptionally affectionate, needing constant attention and interaction. If left unattended they sink into deep depression and often get sick.

 

This rabbit’s life is in your hands. Please do not introduce him into a home where they will keep him imprisoned in a cage.

Are you giving someone an Easter Bunny? Please do not introduce a rabbit into a home where they will keep him imprisoned in a cage.

So what happens to all the rabbits people don’t want anymore? Some are dropped off at already overtaxed shelters. In some cultures, they are simply eaten. The vast majority of people abandon their unwanted bunnies on the mountain to fend for themselves. One can only imagine how terrified and defenceless these rabbits must be in the great outdoors. They are bred to be gentle. Many have lived their entire lives cooped up in a cage and as such have no survival skills, making them easy pray for raptors.

Are you still dead set on getting a rabbit for somebody? Then why not adopt one from a shelter? You will be giving the gift of life to a bunny who is desperate to shower someone with affection and might otherwise not survive much longer. Please do not support breeders or pet shops.

Find out more about why it is not a good idea to give animals as gifts.

If you care about rabbits, have you thought about how farm animals are just as lovable when you get to know them? If you are interested in knowing why we ask you to go vegan, please contact us.

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New Purely Vegan VFood Comes to Your Rescue!

Have you ever thought you could go vegan if there were more vegan food options available? VFood is coming to your rescue! They are an exciting new import and distribution company who aim to make it easier for South Africans to be vegan. Isn’t that fantastic. Imagine walking into your local Dischem or the Wellness Warehouse and finding your favourite vegan treats? Well now you can as they aim to bring animal-free alternatives into all major retail outlets!

Some of the vegan products that VFood launched in February include Fair trade Double Choc and Plain snack bars, Vanilla Fudge, Coconut Ice, Chocolate Covered Raisins and a first for South Africa, the Redwood ‘Wot No Dairy?’ fruit flavoured vegan yoghurt range. All products are certified Vegan and approved by the Vegan Society UK.

'Wot No Dairy?' vegan yoghurt is now available in South Africa. You can now get Dairy Free Coconut Ice in South Africa! Dairy Free Fudge is now available in South Africa.You can now get Dairy Free Chocolate Raisins in South Africa!

VFood has already secured the honour of being sole distributors for The Redwood Wholefood Co in South Africa. Redwood stands at the forefront of producing innovative vegan products and has been voted ‘Most Ethical Company’ in the UK for seven years in a row.

Plans for the future include launching several locally made assorted vegan biscuits and rusks as well as cake mixes for SA favourites like malva pudding and milk tart. This will be followed by a range of vegan faux meat products supplied by Redwood to give you more choices.

Visit VFood's facebook page to be the first to know about their latest vegan products.VFood’s goal is to source and supply vegan alternatives both for consumers as well as the food industry to encourage people to adopt a plant-based diet. Their view is that, although eating animal products was once considered a necessity for survival, mankind has evolved over the last few hundred years it is now merely a habit and VFood intends to help you change that habit one vegan meal at a time!

For more information on Vfood’s products you can mail them or follow them on facebook or twitter.

Does being vegan sound like more fun now? Find out how you can transition to veganism, or you can contact us for more information on a vegan lifestyle.

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Caring About Live Sheep Export is Not Enough

Recently the NSPCA published an extremely upsetting photo of one of the sheep who literally suffered to death while being transported from Namibia. Live export of sentient beings is morally reprehensible. The conditions are often appalling and animals languish for days with no food or water, and often so many animals are crammed together that they are trampled to death.

However, the manner in which this post was published is a perfect example of 1) moral schizophrenia 2) exploiting the sheep’s suffering for financial gain.

A Perfect Example of Moral Schizophrenia

The public are shocked and horrified that sheep arrived at the abattoir dying and dead. However, all of the same people are quite happy for the sheep to end up in this same condition: terrified, dying, painfully sheared and skinned, when they reach the abattoir. They will also proceed to very happily eat the sheep’s dismembered bodies. What is the difference? We do not need to eat sheep to survive. It is not a life or death matter for us. The only reason we eat animals is because we like the taste of their flesh.

Exploiting the Suffering of These Sheep for Financial Gain

The obvious solution is to for you to go vegan. If you do not eat sheep they will never have to be transported from Namibia; no sheep will be trampled; no sheep will ever suffer to death; no sheep will face the terror of slaughter; in fact, you will never be responsible for any sheep being subjected to any kind of suffering again.

Instead, what is the NSPCA’s solution? To SMS ‘Donkey’ to their donations line. Unfortunately this will not help the NSPCA (in their own words) ‘be there when it matters’ as far as the sheep are concerned. It will however enable them to facilitate the slaughter and rendition of the sheep’s bodies into palatable meal size portions that are hygienically presented in cling wrapped offerings for us.

At a mere cost of R10 you can ease your conscience, free your mind of this upsetting image and abdicate your responsibility towards these sheep. You will then be unencumbered to enjoy your mutton stew as you watch adverts on TV for discounted legs of lamb at your local supermarket. At a cost of R10 you can sponsor your cellular network to achieve greater profits this financial year.

This sheep is a victim of live export from Namibia. Photo credit NSPCA.

It is easy for you to end the exploitation of animals: simply go vegan. If you care about animals this is your moral imperative. Anything less is a cop-out and a betrayal of the animals.

Contact us to find out how you can help farm animals by adopting a joyful vegan lifestyle.

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Source: NSPCA facebook post

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